Guides
Guides to GEO and AI visibility
Long explanations of the things almost nobody explains, because they're uncomfortable: what can be promised, what can be measured, and where today's knowledge ends. They're written by Apoda, and they're useful even if you never hire us.
If you're looking for the short definition of a term, it's in the glossary. These guides are for understanding the full reasoning behind each decision.
- My business doesn't show up in ChatGPT: why it happens and what to do The five real causes, in the order worth ruling them out. The first takes ten minutes to check and is the most common; the last takes months and almost nobody names it. Read the guide
- SEO vs. GEO: what each one is and how they differ SEO puts you in a list of results. GEO gets the AI to name you inside the answer. It sounds like a nuance, but it changes who you compete with, what can be measured and what you can be promised. Read the guide
- How to know whether your GEO work actually paid off Numbers going up doesn't prove you moved them. This guide explains incrementality, control groups, and why in GEO nobody can give you a perfect proof — us included. Read the guide
- How to choose an AI visibility tool Eight questions that separate a useful tool from an expensive dashboard, and the uncomfortable criterion almost no comparison mentions: if nobody is going to act on that data, the tool doesn't matter. Read the guide
- AI marketing tools in Mexico: which ones to use depending on your business The best tool depends less on the name and more on the job you need done. This guide organizes them by task, says who each one is for and when it isn't worth it. Read the guide